mostlyClicks, Inc.

Local Email Marketing

Having worked with some big national brands, we found good response rates to be in the sub 15% range or even less. This was good! The funny thing about local email marketing is that your customers and clients know who you are. They have probably met you or visited your place of business (the brick and mortar, not the pages of pixels). For some of the businesses we do campaigns for, 30% to 40% seems to be the average open rate with click-throughs of as high as 50%. This is a level of customer relations that a company like Amazon will never have. Take advantage of it.

It’s Trackable

You can see the results and adapt. Compared to print, it’s cheap. Your customers give you permission to communicate with them. It paints a clear picture of the relationship between names and dollars.

“E-mail is projected to return $51.45 for every dollar spent in 2006, $48.29 in 2007 and $41.05 in 2011.” Read More

It’s Easy

We make it easy to make email marketing a part of your business. We create the whole system...email design, content, subscription management and campaign reports. We even give you the wheel. We create templates and you create, edit and send campaigns on your own (See the fancy slideshow below). Of course, if you prefer to not drive, we can create the emails and send them for you. You can sit back and watch your open rates and click throughs.

Fancy Slideshow

“It’s Easy to Send Your Own Campaigns!”

Step 1: Template | Step 2: Add | Step 3: Send! | Step 4: Reports | Step 5: Review & Adapt

Your Template

We create a template for you. It’s your branded blank page you can use over and over. If you need longer or shorter formats for enewsletters or promotions, we can create multiple templates for you to choose from.

Add Your Content

Add text, images, and links to your email. Don’t worry, it’s not rocket science. No special software, just a modern web browser. Text editor-like functions make it easy to create and edit your content. We can also ride shotgun the first few times if you so desire.

Send!

Your finished HTML email. It’s ready to go. You can send a few tests to your boss or to yourself to make sure everything is good. Send right away or schedule. Your email magically goes to your subscribers. Now the fun part!

Reports

We give you a secret link, a username and password. No decoder rings (yet). You can immediately track email opens and click-throughs. The reporting site also allows you to manage and track your subscribers and view past campaigns. Try that with the Yellow Pages.

Review & Adapt

We keep an eye on your reports as well. We look at your successes and at areas where we can improve. Sometimes it’s as simple as adding a link to a popular page on your site and making sure the page is fresh with new and exciting content. Maybe we’re sending too often or not often enough. Email doesn’t have the constraints of print and media. It’s flexible and it’s marketing on your terms.